Daniella issa helayel clothing alterations
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DANIELLA HELAYEL has left Issa London. The designer - who founded the label - will be succeeded by Blue Farrier, who has previously worked at Chloé, Stella McCartney and Anya Hindmarch.
While an official announcement is expected from the label later today, it's reported that Helayel's decision to leave was by mutual agreement - and that she has plans to pursue other projects, starting later this year. According to industry experts, she had been unhappy for some time and her departure did not come as a surprise.
"The time has come for me to move on to focus on my art, travel and other interests," she said. "Creating Issa has been one of the most rewarding things in my life. I may be leaving, but the Issa girl will live forever in my heart."
Issa London is renowned for its flattering dresses, tropical prints and holiday-ready attire, and found itself in the global media spotlight in , when a then Kate Middleton announced her engagement to Prince William wearing a royal blue dress from the label. Helayel's decision to leave comes at a particularly busy time for the brand, which recently unveiled collaborations with Banana Republic and The Outnet, alongside plans to open its first standalone store in Japan.
It follows a period of change for t
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Issa Jetsets in Any Climate
Brazilian designer Daniella Helayel began her line Issa in with the improbable dictum that she &#;couldn&#;t find a dress to wear and so decided to design my own.&#; By , Helayel had a full-fledged brand on her hands, and scheduled her first official runway show. She specializes in clothes that are light, light, lighter than air—black jersey jeans, printed ponchos, silk shirts, or altered basics like a chic sleeveless belted trench.
These are &#;designs that work from work to play,&#; says Helayel, which is even more convenient when play is work, or vice-versa. Over the years, the line has accrued a jetsetting crew of followers whose apparent mantra is joie de vivre. An Issa show guarantees a &#;who&#;s who&#; of high flyers—Peaches Geldof, Jade Jagger and Princess Beatrice of York.
When designers cater to glitterati, due skepticism about the label&#;s integrity will follow. Helayel has hit back hard for Fall with design developments to take the label in a more sophisticated direction. For the first time and arriving in stores come June, Issa has launched a pre-fall collection. The collection, called &#;NY-LON&#; takes on the very condition of being between seasons. She took the conditions of living in London and New York as h
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Daniella Helayel dialogue about conniving the Pamphleteer engagement frock
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